Willmott Dixon Interiors MD appointment: delivery and pipeline signals for project teams
Reviewed by Joe Ashwell

First reported on The Construction Index
30 Second Briefing
Willmott Dixon has promoted Adam Worrall to managing director of its fit-out arm, Willmott Dixon Interiors, creating the MD role after he spent 18 months as deputy managing director and 25 years with the group. The business, previously led operationally by chief operating officer Roger Forsdyke without a formal MD position, now has Worrall focused on performance culture, clear accountability and team capability. He reports a strong project pipeline and says the division is already building a substantial order book for 2027–2028, signalling sustained demand for interior fit-out works.
Technical Brief
- New managing director role creates a single accountable lead for Interiors’ project delivery and commercial performance.
- Previous structure centred operational authority in the chief operating officer role without a discrete business-unit head.
- Leadership change formalises a clearer chain of command for multi-site fit-out programmes and framework call-offs.
- Emphasis on “clear accountability” suggests tighter ownership of programme, cost, quality and safety KPIs at project level.
- Focus on “capability and capacity” indicates active resourcing for long-lead design, procurement and specialist trades.
- For fit-out and refurbishment supply chains, this kind of early pipeline visibility supports investment in skills and offsite fabrication capacity.
Our Take
A strong order book stretching into 2027–2028 suggests Willmott Dixon Interiors is likely locked into multi-year UK fit-out and refurbishment frameworks, which can buffer the business against shorter-term volatility in commercial and public-sector work.
Within our 493 Infrastructure stories, UK contractor leadership changes like this often precede or accompany internal restructuring around key growth sectors (such as healthcare, education, or central government estates), so practitioners can expect more targeted bidding and delivery models from Willmott Dixon Interiors.
A managing director with 25 years in the wider Willmott Dixon group typically signals continuity rather than a strategic reset, which for supply-chain partners in the United Kingdom usually means existing procurement practices and framework relationships are more likely to be reinforced than overhauled in the near term.
Prepared by collating external sources, AI-assisted tools, and Geomechanics.io’s proprietary mining database, then reviewed for technical accuracy & edited by our geotechnical team.
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